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Filipa Ferreira
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Filipa is highly focused on the human side of business, valuing the potential of people across the different levels in the organization to facilitate business and create a promising future for the company. As a strategic thinker, dedicated to problem-solving, she is committed, resilient and adaptable, contributing to the strategy definition and implementation.

With over 12 years of experience in People Management, Filipa has developed her career in the retail and health sectors. During her time at Sonae, Filipa led corporate and business teams, having experience in employer branding, talent acquisition, organizational culture, employee experience, leader-led development, learning and development, career management and succession planning, budget and cost management, internal and external communication and strategic project management. She was also a closer cross-functional partner to advice leaders across the business, being close to the board and participating direct and actively in the decision-making process. In the health sector she was responsible for managing a Business Unit.

She has a Masters in Psychology from the University of Porto and a postgraduate degree in People Management from the Porto Business School. Reliable, strong-willed and committed to success, Filipa is constantly looking to learn and evolve more and more. When asked about which motto she lives by, Filipa answers with a quote that says a lot about her: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”. Maya Angelou.
Nationality: Portuguese
Languages: Portuguese, English, French
+351 935241444

Academic Background

Executive MBA | Porto Business School

Post-graduation in People Management | Porto Business School

Master Psychology - Area of ​​Developmental and Educational Psychology | University of Porto

Future Professional Interests

People Management


Business Innovation & Development



Research & Teaching

Top Strengths

Creativity, Strategic Thinking and Problem Solving
Learnability, Adaptability and Resilience
Commitment and Collaboration
Meaning Maker and Empathy
Authenticity and Trustworthy

Likes & Curiosities








2019 - (…)
People and Culture Director | Banco Carregosa (part-time)
2019 - (…)
Professor – Executive Programs | Porto Business School
2018 - (…)
External Researcher - Faculdade de Psicologia e de Ciências da Educação da Univ. Porto
2018 - (…)
Independent Consultant
2017 - 2018
HR Lead | Culture and Leadership & HR Business Partner| E-Commerce & Commercial Non-Food | Innovation Committee – Sonae MC (full-time)
2015 - 2017
HR Business Partner | Business Information & Technology, E-Commerce, CFO & Commercial Non-Food – Sonae MC (full-time)
2015 - 2015
HR Business Partner | Corporate Functions – Sonae (full-time)
2014 - 2015
Talent Acquisition Coordinator & Young Talent Programs Manager – Sonae (full-time)
2011 - 2014
Communication & HR Projects Coordinator – Sonae (full-time)
2009 - 2011
HR Technician – Sonae (full-time)
2009 - 2009
Business Unit Manager – Carlton Life (full-time)