Filipa Ferreira< Back
Filipa is highly focused on the human side of business, valuing the potential of people across the different levels in the organization to facilitate business and create a promising future for the company. As a strategic thinker, dedicated to problem-solving, she is committed, resilient and adaptable, contributing to the strategy definition and implementation.
With over 12 years of experience in People Management, Filipa has developed her career in the retail and health sectors. During her time at Sonae, Filipa led corporate and business teams, having experience in employer branding, talent acquisition, organizational culture, employee experience, leader-led development, learning and development, career management and succession planning, budget and cost management, internal and external communication and strategic project management. She was also a closer cross-functional partner to advice leaders across the business, being close to the board and participating direct and actively in the decision-making process. In the health sector she was responsible for managing a Business Unit.
She has a Masters in Psychology from the University of Porto and a postgraduate degree in People Management from the Porto Business School. Reliable, strong-willed and committed to success, Filipa is constantly looking to learn and evolve more and more. When asked about which motto she lives by, Filipa answers with a quote that says a lot about her: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”. Maya Angelou.
Executive MBA | Porto Business School
Post-graduation in People Management | Porto Business School
Master Psychology - Area of Developmental and Educational Psychology | University of Porto
Future Professional Interests
Business Innovation & Development
Research & Teaching
Likes & Curiosities